Most WordPress themes available today are multi-purpose, trying to be everything for everyone. This makes them slower, harder to work with, and you normally have to invest a lot of energy to learn how to use them. You also have to design every page from scratch before the final website looks good and this is a very time-consuming process. Why buy a theme if you have to do all the heavy lifting yourself at the end?
Our philosophy is the exact opposite. We strive for simplicity, thoughtful niche designs, and essential features small business owners really care about.